3P Event Portfolio Strategy

We believe the most effective event marketing programs use objective data and metrics to demonstrate their value and we’ve helped many of our clients to create a 3P event portfolio strategy design to compare the relative value and return of different events. We use this process to help clients like ServiceNow, Citrix, Qlik, Surescripts and others to:

• Align event marketing metrics to an organization’s business objectives
• Benchmark appropriate metrics (demand gen and thought leadership)
• Measure the relative value of individual events
• Identify the event portfolio best aligned with their evolving business objectives.