Company Name: Confluent
Location: California, United States (Remote)
Type: Full Time
Job Description:
Confluent is seeking a dynamic Director of Growth & Event Strategy to lead our global demand generation events strategy. This role provides an outstanding opportunity to create a significant impact within a fast-growing business. You will drive the strategic events demand generation process, aligning with internal stakeholders to enhance attendance and achieve event goals.
What You Will Do Audience Acquisition Strategy:
- Identify target audiences and develop segmentation strategies based on attendee personas.
- Create and implement audience acquisition campaigns to promote and drive event registration and attendance.
- Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement.
Promotional Positioning & Messaging
- Develop the campaign strategy and creation of promotional content across web, email, digital, and social.
- Partner with the content team to develop clear value propositions and messaging that effectively communicate the benefits of our events.
- Ensure all promotional materials align with brand standards by collaborating with internal creative teams.
Sales Enablement
- Collaborate with Field Marketing, Sales, and Sales Enablement leads to equip internal teams with effective tools and information to drive event registration and attendance.
- Develop sales tools, internal communication plans, and strategies to engage and activate sales to drive registration to events.
- Lead post-event follow-up strategy and plan in partnership with Marketing Operations, SDR Teams, Campaigns, and Field Marketing.
Performance Measurement
- Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement.
- Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement.
- Prepare and present reports on campaign outcomes to inform future event strategies and adjustments.
Team Collaboration & Support
- Role / Support: In addition to leading major flagship initiatives (like Current), this role is expected to provide cross-functional support for the broader Events Team portfolio, contributing to the success of various global event initiatives as needed.
What You Will Bring
- Bachelor’s degree in Marketing, Business, or a related field.
- 8-10+ years in events marketing, with a strong record in planning and executing impactful global demand generation strategies for first party events (self hosted)
- Strong analytical abilities and a data driven mindset to inform strategy.
- Proven experience managing cross-functional collaboration and leading teams.
- Excellent communication and interpersonal skills to foster partnerships.
- Knowledge of Marketo, Tableau and Salesforce is essential.
Compensation Range:
$202.5K – $243K
We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
