Company Name: ACA Group
Location: New York, NY, US
Type: Full Time
Salary: NA
Job Description:
The Director of Event Marketing will own the strategy, execution, and performance of ACA Group’s global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function.
Operating as a player-coach role in a lean, high-impact team, you’ll define the vision for event marketing while rolling up your sleeves to deliver exceptional programs and build a scalable events function. This is a highly visible role with direct exposure to executive leadership, offering the opportunity to shape a critical growth channel and influence how ACA shows up in the market.
Key Responsibilities
Strategy and Ownership
- Define and evolve ACA’s global event marketing strategy, aligning programs to business priorities and growth objectives
- Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
- Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
- Identify opportunities to innovate, scale, and elevate the impact of events across the business
Program Leadership
- Lead the planning and execution of ACA’s flagship conference, executive experiences, and industry events
- Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
- Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals
Operational Leadership
- Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
- Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
- Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
- Build and refine scalable processes, playbooks, and frameworks to support a growing events function
- Own and optimize the event technology ecosystem, including Cvent, ON24, Salesforce, and related marketing platforms, ensuring seamless registration, attendee engagement, lead flow, reporting, and post-event follow-up
Cross-Functional Collaboration & Visibility
- Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
- Present event strategy, plans, and performance insights to senior leadership
- Support executive stakeholders in maximizing their presence and impact at key events
Budget and Performance Management
- Own the event marketing budget and investment strategy
- Define success metrics and track performance across programs
- Deliver post-event reporting, insights, and recommendations to continuously improve outcomes
Team Leadership and Growth
- Lead and develop a small, high-impact team while contributing directly to execution
- Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
- Play a key role in shaping and scaling the events function over time
Qualifications
- 7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
- Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement
- Required experience with Cvent, Salesforce, and ON24; HubSpot experience preferred
- Strong working knowledge of event technology ecosystems, including event platforms, CRM and marketing automation systems, webinar/virtual event tools, reporting and attribution analytics, and budget/project management tools
- Experience operating in a fast-paced, lean environment with a willingness to be hands-on
- Strong stakeholder management and cross-functional collaboration skills
- Prior people management experience or readiness to step into a leadership role
- Willingness to travel occasionally for events and conferences
- Excellent organizational, communication, and problem-solving skills
Who You Are
- You’re ready to step into a broader leadership role with more ownership and visibility
- You think strategically but enjoy being close to the work
- You’re energized by building, improving, and scaling programs—not just maintaining them
- You’re comfortable navigating ambiguity and taking initiative in a growing organization
ACA is firmly committed to a policy of nondiscrimination, which applies to recruiting, hiring, placement, promotions, training, discipline, terminations, layoffs, transfers, leaves of absence, compensation and all other terms and conditions of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
