Company Name: Smartcat
Location: Greater Boston (Remote)
Type: Full Time
Job Description:
This role gives you the opportunity to redefine how events drive growth, not just how they’re executed. You’ll own Smartcat’s event strategy across physical, digital, and hybrid formats—building experiences that generate pipeline, deepen customer relationships, and strengthen our brand in the market.
You’ll work cross-functionally with Demand Generation, Customer Marketing, Sales, and Brand to create events that are measurable, scalable, and impactful. If you’re energized by blending creativity with performance and love turning experiences into business results, this role is for you.
MISSION
- Own and scale Smartcat’s event strategy across digital, physical, and hybrid experiences to drive pipeline, customer engagement, and brand presence.
- You will build a repeatable, high-impact event engine that supports demand generation, customer marketing, and industry leadership—while delivering measurable ROI and memorable experiences.
OUTCOMES
- Own Smartcat’s end-to-end event strategy across digital, physical, and hybrid events
- Plan and execute a small number of high-impact tradeshows while primarily scaling digital event experiences
- Build a flexible digital event framework to support customer, prospect, partner, and industry events
- Partner with Demand Generation, Customer Marketing, and Sales to define event goals, targeting, and success metrics
- Own event promotion, registration, attendee experience, and post-event follow-up
- Drive measurable event-sourced and influenced pipeline
- Manage event budgets, vendors, platforms, and logistics with strong ROI discipline
- Measure and report on event performance, engagement, pipeline impact, and cost efficiency
HOW YOU’LL RAMP
By Day 30:
- Gain deep understanding of Smartcat’s ICPs, buyer journey, and revenue goals
- Audit existing event programs, platforms, performance, and past results
- Build strong partnerships with Demand Gen, Customer Marketing, Sales, and Brand
- Identify opportunities to standardize and improve digital event execution
By Day 60:
- Launch optimized digital event formats (webinars, virtual field events, customer sessions, industry talks)
- Align event goals and targeting with demand generation and customer marketing strategies
- Own promotion, registration, and post-event workflows in partnership with Marketing Ops
- Finalize execution plans for upcoming tradeshows and key events
- Introduce consistent event reporting tied to engagement and pipeline
By Day 90:
- Fully own Smartcat’s event calendar and execution across all formats
- Deliver measurable improvements in attendance, engagement, and pipeline impact
- Establish a scalable digital event playbook used across teams
- Optimize budget allocation across events based on performance and ROI
- Provide clear, ongoing visibility into event-sourced and influenced revenue
WHAT YOU’VE ACCOMPLISHED:
- Planned and executed successful digital, physical, or hybrid events in a B2B environment
- Built engaging virtual event experiences that drove attendance and participation
- Partnered cross-functionally to align events with demand, customer, and brand goals
- Managed event budgets, vendors, platforms, and logistics end-to-end
- Used data to measure event ROI, pipeline impact, and engagement
- Delivered experiences that customers and prospects genuinely valued
