Company Name: Emerald
Location: United States (Remote)
Type: Full Time
Salary: $80,000 – $85,000
Job Description:
Emerald Expositions is seeking an experienced Marketing Manager to drive attendee and exhibitor growth for our highly successful residential technology event CEDIA Expo/Commercial Integrator Expo (CIX). This is a high-profile role and will be responsible for working closely with the show management team and the association to build a high impact launch plan that drives excitement, engagement, and attendance.
The Marketing Manager will drive the awareness of CEDIA Expo/CIX within the industry. An important part of this role will be building a year-long marketing plan that fosters a sense of community during the months between events.
This position requires strong attention to detail and a creative mind as well as excellent verbal and written communications skills. Most importantly, we are looking for someone with a curiosity to learn and willingness to experiment with new marketing techniques.
Role Accountability And Duties:
- Lead the development and execution of marketing plans to achieve delivery of business goals.
- Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.
- Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.
- Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage community.
- Working closely with the sales team, manage the pre-show communication to all customer to ensure a high-quality pre-show customer experience.
- Help script and optimize messaging to advertisers, attendees, and sponsors.
- Collaborate with partners to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.
- Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
- Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points. Working in platforms such as HubSpot and Power BI
- Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.
- Manage process with Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.
- Additional marketing assignments as needed.
What You Bring To The Team:
- Event marketing experience including ticketed marketing campaigns a plus.
- Experience in email marketing and marketing automation platforms.
- Experience in marketing content creation – emails, web copy, brochures, ads etc.
- Experienced in digital marketing, email marketing, lead generation, and PPC.
- Experience working with agencies and partners
- A strategic thinker and team player comfortable working in a matrix organization.
- The creative ability to develop new opportunities and launch new initiatives.
- Experience with SEO campaigns and strategies a plus.
- Knowledge of Adobe Creative Suite applications a plus.
- Experience with WordPress a plus
- Excellent organization and project management skills.
- Ability to juggle and prioritize multiple projects.
- Willingness to take initiative.
- Professional written and verbal communication skills.
