Company Name: Relay
Location: Raleigh, NC
Type: Full Time
Salary: NA
Job Description:
As an Event Marketing Specialist, you will be the driving force behind our brand’s physical and virtual presence. You aren’t just a planner; you are a strategist who understands how to turn a live experience into a measurable pipeline of leads and brand loyalty.
From managing large-scale industry trade shows to executing intimate executive roundtables, you will handle the logistics, promotion, and follow-up strategy for our entire event calendar across the United States.
What You’ll Do
- Research potential tradeshows over a variety of segments, including attending discovery meetings, requesting quotes and pulling together contracts.
- Develop and execute a comprehensive event marketing calendar that aligns with company-wide sales and brand objectives.
- Lead all aspects of event logistics, including vendor management, ordering, shipping/drayage, and on-site setup and takedown.
- Partner with the marketing operations team to create multi-channel promotional campaigns (email, social media, paid ads) to drive registration and attendance.
- Track and report on key performance indicators (KPIs), including Cost Per Lead (CPL), attendee engagement, and attributed revenue, to prove ROI.
- Work closely with the Sales/SDR teams to ensure seamless lead hand-off and timely post-event follow-up.
What You’ll Have
- 2–3 years of experience in event marketing, corporate events, or field marketing (B2B experience preferred).
- Exceptional written and verbal communication skills; ability to pitch sponsorship opportunities to senior leadership.
- High degree of organization with the ability to manage multiple moving parts without losing sight of the “big picture.”
- Ability to travel within the United States when needed, up to 50%
Nice to Have
- Experience working with event management companies (Cvent, Freeman, GES and others)
- Experience working with project management tools (Asana)
- Experience navigating and working within CRM Tools (Hubspot)
