Company Name: Salesforce
Location: Los Angeles, CA (Hybrid)
Type: Full Time
Salary: $143,400 – $216,900
Job Description:
This is a highly visible role that sits at the intersection of Marketing, Sales & Customer Success. You’ll serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams, helping shape our presence across flagship events including Dreamforce, Connections, Agentforce World Tours, Salesforce field marketing programs, and strategic third-party industry events.
You’ll also help define and scale our field marketing motion—working closely with Sales and Customer Success leaders to ensure events drive meaningful business outcomes, including net-new pipeline, opportunity acceleration, customer expansion, executive engagement, and brand awareness.
Success in this role requires more than exceptional event execution. We’re looking for a strategic marketer who can influence stakeholders, activate sales teams, build scalable programs, and turn events into measurable business impact. This role is ideal for someone who thrives in fast-paced environments, enjoys operating with autonomy, and wants to help build the next generation of event marketing inside Salesforce.
What You’ll Do
Salesforce Events
- Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams.
- Partner closely with Salesforce stakeholders to develop and execute Qualified’s presence at flagship events, field marketing programs, and other strategic initiatives.
- Influence event activations and programming to ensure Qualified’s business objectives are represented and achieved.
- Build strong relationships across Salesforce teams to identify opportunities that increase Qualified’s visibility and impact within the broader Salesforce ecosystem.
Strategic Marketing Events
- Identify, evaluate, and manage Qualified’s portfolio of third-party event sponsorships and strategic industry engagements.
- Recommend event investments based on audience fit, business impact, and go-to-market priorities.
- Focus on engaging senior marketing and revenue leaders, including CMOs, Demand Generation leaders, CROs, Sales leaders, and other key decision-makers.
- Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.
Field Marketing
- Help define and scale Qualified’s field marketing strategy.
- Partner with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
- Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
- Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
- Drive adoption of event engagement programs before, during, and after events.
Customer Engagement
- Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
- Collaborate with Sales and Success leaders to create experiences that accelerate active opportunities and advance strategic deals.
- Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
- Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.
Experience
WHAT WE’RE LOOKING FOR
- 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
- Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
- Experience managing strategic event portfolios within SaaS, technology, or high-growth companies.
- Experience partnering closely with Sales and Customer Success organizations.
- Experience working with executive stakeholders and navigating complex, matrixed organizations.
- Experience developing account-based or field marketing strategies is strongly preferred.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
