Company Name: Toggl
Location: Cleveland, OH (Remote)
Type: Full Time
Salary: €70,000 annually
Job Description:
We are looking for an Events & Field Marketing Manager to own Toggl’s presence made physical, the person who turns a conference badge, a booth conversation, or a dinner reservation into real business.
As Events & Field Marketing Manager, you own the full lifecycle of Toggl’s in-person and hybrid presence, turning sponsorships, trade shows, and owned experiences into a genuine pipeline engine, not just a brand awareness play.
Your Main Responsibilities Will Be
- Sponsored event execution: Take full, end-to-end operational coordination ownership for all major external sponsorships and industry trade shows. You’ll manage vendor communications, booth layout architecture, graphic dimension configurations, compliance logistics, and swag sourcing & distribution, owning the event budget and negotiating with vendors along the way.
- Event content & communications: Write and produce all content required to run an event end-to-end — invitations, landing pages, promotional emails, social posts, on-site materials, and post-event follow-up sequences. You’ll also create post-event recap content (summary emails, LinkedIn posts, short highlight videos, and case studies where relevant) to extend the life of each event well beyond its final day.
- Pipeline coordination: Eliminate post-event pipeline latency by building strict cross-departmental SLAs before any event takes place. You’ll work directly with Sales and our Demand Gen Manager to build pre-event ad layers, account matching lists, and post-event outbound sequencing so event contacts are in active sales conversations within 24 hours.
- Owned experiential events: Research, conceptualize, and execute curated physical event touchpoints (think micro-roundtables and private VIP executive dinners) specifically designed for upmarket decision-makers, managing everything from venue negotiation and culinary curation to guest list outreach and on-site execution.
Other Responsibilities Include
- Owning the event lead capture process and ensuring all attendee data flows cleanly into HubSpot with correct source attribution.
- Reporting on cost-per-opportunity for each activation to showcase the impact of event and field marketing activities.
- Collaborating with Marketing and Sales to align event initiatives with overall pipeline and business goals.
- Using AI tools extensively in your daily work for research, synthesis, analysis, drafting, and exploration. AI fluency is not optional. It’s part of how you increase your speed, depth, and impact.
About You
You will thrive in this role if you:
- Know exactly how to run events that convert, and you’ve been doing it for at least 3-5 years. You love bringing new ideas to the table and have experience with event logistics, vendor negotiation, and field marketing strategies.
- Have run in-person B2B events in the North American market. You know the conference circuit there, how sponsorship packages get priced and negotiated, which venues and vendors actually deliver, and what North American buyers expect from a booth conversation. Experience in European markets too is a plus, since roughly half the calendar sits here.
- Are great with people. The thought of hosting a room full of decision-makers, whether at a trade show booth or an intimate executive dinner, is something that excites you. You know how to make people feel looked after without losing sight of the commercial goal.
- Are incredibly autonomous (and love it). You have run successful B2B events and sponsorships in the past and know what works, what doesn’t, and what metrics you need to track (major bonus points if you’ve specifically marketed software before). You can effectively convey how you will build a similarly high-performing events motion at Toggl.
- Are equal parts operator and creative, but most importantly, you are relentless about follow-through. You know an event is only as good as what happens in the 24 hours after it ends, and you build the systems to make sure nothing falls through the cracks.
- Want to have fun with marketing. You will be proactive in bringing new event formats and ideas to the table, finding opportunities for Toggl to show up in the room where it matters most.
- Are hands-on with AI tools. You actively use AI for research, analysis, drafting, and prototyping as a core part of how you work, not a side experiment.
- Don’t need to be managed. You set your own direction, keep people in the loop, and ask for help when it matters.
- Have excellent written communication skills and are as comfortable drafting a sharp event invitation as you are briefing Sales on a post-event handoff plan. Asynchronous communication is something you are happy with, and you can concisely express ideas without having to jump on a call.
