Company Name: Ignition
Location: United States (Remote)
Type: Full Time
Salary: $160,000 – $180,000
Job Description:
We’re hiring a Global Director of Events & Community to define and lead how Ignition shows up to customers – in-person, online, and through community. You won’t just run events – you’ll build a customer engagement engine that fuels growth. This is a high-impact, highly visible leadership role responsible for building a unified strategy across:
- Global events (flagship + field)
- Digital and webinar programming
- Customer community and advocacy
Your Day To Day
Own Global Events Strategy & Execution
- Define and lead Ignition’s global events strategy across flagship, field, and executive programs
- Own the events portfolio end-to-end, including planning, investment, execution, and ROI
- Elevate event quality to deliver differentiated, best-in-class customer experiences
Turn Events into a Revenue Engine
- Partner with Sales and Marketing leadership to design programs that drive pipeline and accelerate deals
- Own commercial performance across pipeline, influenced revenue, retention, and expansion
- Establish attribution models and performance frameworks to measure impact, optimize investment, and scale what works
Build a Thriving Customer Community
- Define and scale a global community strategy across in-person and digital channels
- Build programs that activate customers as advocates, champions, and storytellers
- Embed community into the customer lifecycle in partnership with Customer Experience and Product Marketing
- Develop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums)
- Grow strategic initiatives such as Ignition’s Women in Accounting community
Deliver Standout Brand Experiences
- Raise the bar for how Ignition shows up
- Deliver experiences that are intentional, memorable, and unmistakably on-brand – across every region and format
- Continuously evolve formats and channels to stay ahead of the market
Lead Cross-Functional Impact
- Act as a senior partner to Sales, Marketing, Product Marketing, and Customer Experience
- Align stakeholders across regions to integrate events and community into core GTM strategy
- Influence priorities and bring clarity to planning and execution
Build & Lead a High-Performing Function
- Lead, coach, and develop a high-performing events and community team
- Own budget strategy, vendor ecosystem, and operational excellence
- Establish the structure, rhythms, and focus required to deliver at scale
What Success Looks Like (First 6–12 Months)
- A clearly defined and executed global events strategy tied to revenue outcomes
- Measurable contribution of events and community to pipeline and customer expansion
- Launch or evolution of a flagship Ignition event or series
- A scalable webinar/digital events engine driving consistent engagement
- A growing, active customer community with defined engagement and advocacy metrics
- Strong alignment with GTM teams, with events embedded into core revenue motions
What You Bring
- 8–12+ years leading B2B SaaS events, field marketing, or community programs
- Proven track record of owning programs that drive pipeline and revenue, not just engagement
- Experience building and scaling global event strategies and portfolios
- Strong experience with customer community and/or advocacy programs
- Demonstrated ability to operate at both strategic and execution levels
- Experience leading teams and/or managing agencies and cross-functional stakeholders
- Strong commercial acumen – able to connect experience design to business outcomes
- 3+ years of People leadership and a strong leadership presence
- Strong experience operating in the US market, with a deep understanding of regional nuances, customer expectations, and event landscape in EMEA & APAC
Nice-to-Have
- Experience in fintech, payments, or SMB SaaS
- Experience building flagship or large-scale customer events
- Familiarity with modern event and community tech stacks
Ignition is an equal opportunity employer.
