Company Name: Workday
Location: New York, NY (Hybrid)
Type: Full Time
Job Description:
We are seeking a Head of Event Marketing to build, define, and lead Adaptive Planning’s global event strategy and portfolio. This role will oversee the full spectrum of events, including field marketing executive programs, third-party conferences, Adaptive-owned flagship events, customer community engagement, and Adaptive’s presence within Workday’s global event ecosystem.
You will build and lead a small, high-performing global team and establish the foundation for a scalable, high-impact event program. This role requires a balance of strategic leadership and hands-on execution—someone who can operate scrappily and move quickly while maintaining a high bar for quality and experience.
You will partner closely with Sales, Customer Success, Growth Marketing, and Product Marketing to ensure events directly contribute to pipeline creation, deal acceleration, customer retention, and advocacy.
Key Responsibilities Include:
- Defining and owning Adaptive’s global event strategy aligned to business and revenue priorities
- Leading field events & executive programs (intimate dinners, hosted hospitality), third-party conferences (trade shows, industry events, partner events), marquee owned events – including our inaugural annual Adaptive conference across 3 continents, and community engagement initiatives (user groups, community forums, roadmap tours)
- Shaping Adaptive’s presence within Workday-owned events and advocating for strategic visibility and impact
- Building and managing a small global event marketing team
- Driving measurable pipeline, revenue influence, and customer engagement through events
- Operating efficiently and creatively within budget while maintaining execution excellence
About You
Basic Qualifications
- 10-12 years of event marketing experience in B2B SaaS, enterprise technology, or a related industry
- Proven experience owning and executing global event programs, including field events, executive programs, conferences, and third-party sponsorships
- Experience building, managing, and developing high-performing teams
- Demonstrated ability to drive pipeline, revenue impact, or measurable business outcomes through events
- Strong executive presence and ability to partner effectively with senior Sales, Marketing, and Customer Success leaders
- Experience operating in a fast-paced, high-growth, and highly cross-functional environment
- Strategic mindset paired with willingness to be hands-on and execution-focused
Other Qualifications
- Scrappy, resourceful, and agile, with the ability to deliver high-impact experiences efficiently
- Strong operational discipline, attention to detail, and project management capabilities
- Experience integrating events into broader go-to-market campaign motions, including account-based marketing, deal acceleration, and customer engagement
- Passion for creating thoughtful, differentiated experiences that strengthen brand and relationships
Base Pay Range:
$166,500 USD – $249,700 USD
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
