Company Name: Accuris
Location: United States (Remote)
Type: Full Time
Job Description:
Accuris wants a builder-operator to architect our end-to-end event engine—from intimate executive roundtables to major conferences and high-impact virtual experiences. You will own strategy, budget, and execution to:
- Deliver a world-class, on-brand attendee experience that raises our Net Promoter Score (NPS) at every touchpoint.
- Generate pipeline and revenue by turning events into a predictable, multi-channel demand funnel.
- Stretch every dollar—using data, partnerships, and creative formats to achieve outsized ROI on a mid-six-figure budget.
Key Responsibilities:
Event Strategy & Portfolio Management
- Build a 12-month global event calendar (flagship conferences, regional roadshows, partner co-sponsorships, webinars).
- Define tiering and success KPIs for each event type (e.g., SQLs, ACV influenced, NPS).
Budget & ROI Ownership
- Own the full P&L; forecast, track, and reconcile spend.
- Drive cost-per-qualified-lead below industry benchmarks through vendor negotiation and in-house production.
Experience Design
- Craft immersive booth journeys, live demos, and content formats that showcase current and future products.
- Leverage experiential tech (AR, interactive content walls, generative AI demos) to attract, educate, and convert customers.
Demand Generation & Measurement
- Partner with RevOps to build attribution models connecting attendees → pipeline → revenue.
- Integrate campaigns across email, paid media, community, and ABM for pre-/in-/post-event nurture.
Cross-Functional Collaboration
- Align with Product Marketing, Sales, and Customer Success on messaging, speaking slots, and executive engagement.
Risk & Compliance
- Ensure all events meet safety, accessibility, and data-privacy standards globally.
Required Qualifications
- 8+ years leading B2B event marketing or experiential programs; and budgets ≥ $500k.
- Proven track record scaling conferences/trade shows that generated pipeline.
- Mastery of modern event tech stack (Cvent, HubSpot/Marketo integrations, ON24 / Goldcast, mobile apps, RFID/beacon analytics).
- Data-driven mindset; comfortable building ROI models and presenting to C-suite.
- Strong vendor-sourcing and negotiation chops.
- Available for up to 30% global travel (U.S., EU, APAC).
Preferred / Bonus
- Experience in engineering, industrial, or compliance software events
- Familiarity with PE-backed growth environments and agile marketing loops
- Certified Meeting Professional (CMP) or Digital Event Strategist (DES)
Leadership Competencies
- Experience Architect – Obsesses over every sensory, content, and networking detail.
- Revenue Partner – Speaks the language of pipeline, not just parties.
- Fiscal Hawk – Stretches budgets through creativity and data.
- Talent Multiplier – Builds high-performing, service-oriented teams and agency networks.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
