Company Name: New York City FC
Location: New York, NY (Hybrid)
Type: Full Time
Salary: $68,000 – $70,000
Job Description:
New York City FC is seeking a dynamic and detail-oriented Manager, Event & Fan Experience to lead the planning, execution, and optimization of a wide range of events that drive fan engagement and brand growth. This role will oversee cross-functional collaboration, manage event operations end-to-end, and serve as a key liaison between internal teams, external partners, and supporter groups to deliver exceptional experiences.
What You’ll Do
Event Strategy & Execution
- Lead the ideation, planning, promotion, and execution of various scale events, including tentpole events, fan fests, watch parties, and community initiatives
- Assist managing 80+ annual activations, ensuring alignment with organizational goals and brand standards
- Provide on-site leadership and operational support for all club-led events
Cross-Functional Collaboration
- Collaborate with internal departments (Marketing, Partnerships, Operations, Sporting, and Business Intelligence) and external vendors to deliver seamless event execution
- Coordinate creative asset development (design, photography, videography) via project management tools (e.g., Asana), ensuring timely delivery
Matchday & Fan Experience
- Enhance matchday by supporting onsite matchday hospitality experience.
- Oversee credentials, parking logistics, and access for staff, guests, and on-field needs
Partnership & Sponsorship Integration
- Collaborate with the Partnerships team to ensure sponsor branding and activations are executed in line with contractual obligations
- Align with activation managers to deliver high-quality partner integrations at events
Event Production & Operations
- Act as Associate Producer for large-scale events (e.g., Fan Fests), including talent booking, permitting, venue coordination, staffing, security, and production logistics
- Develop site plans and manage load-in/load-out processes with external production teams
- Oversee sourcing and distribution of promotional and giveaway items
Data & Reporting
- Manage event data collection through various platforms such as Flowcode and FormAssembly
- Analyze and report on post-event performance, sharing insights with Business Intelligence teams for marketing integration (e.g., Braze)
Budget & Vendor Management
- Manage event budgets, including requisitions, purchase orders, and invoice processing
- Coordinate vendor payments and track financials to ensure accuracy and timeliness
Administrative
- Coordinate with Legal on contracts and agreements with vendors, venues, and partners using tools such as DocuSign
- Ensure all documentation is completed, approved, and compliant with organizational standards
Marketing & Growth
- Execute strategic marketing initiatives to attract and engage new and existing fans
- Contribute to brand awareness and audience growth through innovative event programming
Who You Are
- Entrepreneurially minded; comfortable jumping into projects with little direction
- Extremely organized and detail oriented
- A hard worker with superb work ethic and a track record of hitting deadlines; runs through walls to get things done
- A strong backbone and ability to push back when appropriate
- Solution-oriented and resourceful
- Ability to collaborate well across departments
- Professional and mature; comfortable presenting to senior level leaders
- Comfortable adapting and changing direction mid-course
- Proactive in coming up with ideas and solutions to move more efficiently
- General knowledge of and passion for soccer a BIG plus
What You’ll Bring
- Bachelor’s degree in Event Management, Marketing, Sports Management, or related field
- 3–5+ years of experience in event management, sports marketing, or experiential marketing
- Proven ability to manage multiple projects and large-scale events simultaneously
- Strong communication and relationship-building skills, especially with diverse stakeholder groups
- Experience with project management tools (e.g., Asana) and budget tracking systems
- Experience working in sports, live entertainment, or fan engagement environments
- Familiarity with supporter culture and fan group dynamics
- Knowledge of event data platforms and marketing automation tools
Additional Requirements
- Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
- Ability to work flexible hours, including evenings, weekends, holidays, and matchdays
- Local travel throughout New York City is required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
