Company Name: Thomson Reuters
Location: Frisco, TX (Hybrid)
Type: Full Time
Salary: $58,100 USD – $107,900 USD
Job Description:
Thomson Reuters is seeking a passionate, detail-driven marketer to join the Legal Marketing team as a Practice Area Events & Sponsorship Marketer. This role is the dedicated owner of events and sponsorship programs for assigned legal practice areas—responsible for both the strategic selection and end-to-end execution of in-person, virtual, and hybrid experiences that build brand presence, deepen audience relationships, and generate qualified pipeline.
You will sit at the intersection of campaign management and field marketing, working hand-in-hand with the Campaign Planning Manager to ensure every event and sponsorship is fully integrated into broader practice area campaign strategies. You bring equal parts creative vision and operational discipline, and you thrive on delivering memorable, high-impact experiences that put the customer first.
About The Role
As a Campaign Management Marketer for Practice Area Events & Sponsorship, you will:
Sponsorship Strategy & Management
- Evaluate, recommend, and manage sponsorship opportunities for assigned legal practice areas—including bar associations, industry conferences, legal publications, and professional organizations—aligned to practice area audience priorities and campaign goals.
- Own sponsorship relationships from contract through activation, serving as the primary point of contact with external partners and vendors.
- Develop sponsorship activation plans that maximize visibility, audience engagement, and lead generation, integrating pre-event, on-site, and post-event marketing touchpoints.
- Track sponsorship budgets, deliverables, and contractual commitments, ensuring full value realization from each investment.
- Continuously assess the sponsorship portfolio for ROI and audience fit, making data-driven recommendations to evolve the mix over time.
Event Planning & Execution
- Plan and execute the full lifecycle of practice area events—including owned events (roundtables, webinars, client dinners, user forums) and third-party conference presence—from concept through post-event follow-up.
- Manage all logistical elements of event execution: venue sourcing and contracting, vendor management, attendee registration, run-of-show, on-site staffing, and post-event operations.
- Partner with content, solutions marketing, and subject matter experts to develop compelling event agendas, speaker programs, and audience experiences tailored to practice area audiences.
- Oversee virtual and hybrid event production in partnership with platform providers (e.g., ON24), including technical rehearsals, attendee communications, and live event support.
- Ensure consistent, high-quality brand representation across all event touchpoints, from promotional materials to on-site environment.
Campaign Integration & Field Alignment
- Work closely with the Campaign Planning Manager to ensure all events and sponsorships are fully embedded within broader practice area campaign plans, with aligned messaging, targeting, and goals.
- Develop and execute integrated pre-event, at-event, and post-event marketing programs—including email campaigns, paid promotion, landing pages, and BDR outreach sequences—in coordination with demand generation and campaign teams.
- Partner with sales and BDR teams to align on target account lists, attendee outreach, on-site engagement strategies, and post-event follow-up cadences to maximize pipeline impact.
- Communicate event and sponsorship programs proactively to sales stakeholders, enabling them to leverage programs effectively with prospects and customers.
- Coordinate set-up and flow of assets and information required by content marketing, demand generation, and solutions marketing to fully activate event programs.
Performance Tracking & Optimization
- Define and track success metrics for all events and sponsorships, including attendance, engagement, lead volume, pipeline influence, and ROI.
- Compile and deliver post-event performance reports with actionable insights and recommendations for the Campaign Planning Manager and broader stakeholders.
- Monitor lead flow from events into BDR and sales pipelines, ensuring timely and appropriate follow-up.
- Maintain a continuous improvement mindset—applying learnings from each event and sponsorship to sharpen future programs.
- Stay current on industry event trends, emerging formats, and best practices within the legal and professional services space.
Accountability
- End-to-end ownership of event and sponsorship planning, activation, and post-program wrap-up for assigned practice areas
- On-time, on-budget delivery of all events and sponsorship activations
- Full integration of event and sponsorship programs into broader practice area campaign plans
- Pipeline contribution and lead quality from events and sponsorship activations
- Quality and consistency of brand experience across all practice area events and sponsorship touchpoints
- Accuracy of sponsorship portfolio management, budget tracking, and vendor relationships
Required
About You
- Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience)
- 2+ years of experience in event marketing, field marketing, or integrated campaign management with a strong events and sponsorship focus
- Proven track record planning and executing a high volume and variety of events—including third-party conferences, owned roundtables, webinars, and virtual/hybrid programs
- Experience managing sponsorship programs end to end, including partner relationships, activation planning, and ROI measurement
- Strong project management skills with the ability to manage multiple simultaneous events and programs in a fast-paced, matrixed environment
- Experience integrating events and sponsorships into broader digital and demand generation campaign programs
- Strong collaboration and relationship-building skills, including the ability to work effectively with sales, BDR, content, and digital teams
- Excellent communication skills with the ability to brief stakeholders, manage vendors, and present performance results
- Proficiency in campaign management and project tracking tools (e.g., Workfront, Hive9) and marketing automation platforms
Preferred
- Experience in B2B legal, professional services, or SaaS marketing environments with familiarity with legal practice area audiences
- Experience with virtual event platforms such as ON24
- Background in account-based marketing (ABM) or targeted field marketing programs
- Familiarity with lead management processes and CRM platforms (e.g., Salesforce)
- Experience managing event budgets and vendor contracts
- Experience in an agile and matrixed organization
Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
