NVIDIA GTC
For GTC 2025, Nvidia set out to create a more inclusive and engaging campus experience. To achieve this vision, EMP transformed San Jose’s Plaza de Cesar Chavez—a 2.3-acre space surrounded by GTC venues and hotels—into a vibrant festival destination for Nvidia’s flagship event.
The result was GTC Festival, a dynamic activation where attendees could watch the sold-out keynote on big screens, network with peers, relax in open-air lounges, enjoy local cuisine, and experience live music from regional bands. The festival extended into the evening with a lively Night Market, adding even more energy and connection to the event.
EMP partnered with Nvidia to concept, design, and execute the GTC Festival and Night Market, delivering a seamless experience from start to finish. Our responsibilities included:
The GTC Festival and Night Market elevated the attendee experience, creating a welcoming, community-driven environment that extended beyond traditional conference walls. EMP’s expertise in large-scale activations and complex logistics ensured flawless execution and an unforgettable event for Nvidia’s global audience.
Night Market
