Company Name: Penske Media Corporation
Location: New York City Metropolitan Area
Type: Full Time
Salary: $100k – $125k
Job Description:
The Sportico team is hiring an entrepreneurial Senior Director of Events to lead the strategy, growth, and execution of one of the company’s most important business platforms.
The Events Senior Director will own Sportico‘s expanding portfolio of live experiences—from developing new conference franchises and executive summits to driving sponsorship revenue, ticket sales, programming, audience growth, and long-term business strategy. The Senior Director will have a vision to create unique experiences in what has become a crowded marketplace. Working across editorial, sales, marketing, operations, and executive leadership, the Senior Director will create industry-defining events that convene the world’s most influential owners, commissioners, investors, athletes, executives, policymakers, and innovators.
The successful candidate understands that exceptional events are both world-class editorial experiences and scalable businesses. They are equally comfortable selling a presenting sponsorship, recruiting a Fortune 100 CEO to speak, building a five-year growth strategy or launching an entirely new event franchise.
Responsibilities
- Lead Sportico’s overall live events strategy, business development, and long-term growth.
- Oversee planning and execution of a portfolio of Sportico’s flagship events, including invite-only bespoke gatherings.
- Develop innovative strategies to boost ticket sales and attendee engagement.
- Work with marketing to maximize audience growth, event visibility, and post-event engagement.
- Travel frequently to oversee major events and develop new business opportunities.
- Own program development and speaker strategy for thought leadership conferences: design session formats and agendas, and identify, recruit, and manage high-profile speakers, moderators, and panelists.
- Build and maintain relationships across venues, production vendors, and agencies.
- Negotiate contracts and manage third-party partners to deliver events on brand and on budget.
- Own event budgets and P&L, including forecasting, cost tracking, and managing spend to deliver events on budget while maintaining quality.
Event Portfolio
The Senior Director will oversee a growing portfolio of premium events spanning the global sports industry, including:
- Sports investing
- Women’s sports business
- Executive leadership summits
- Emerging sectors shaping the future of sports business
Qualifications
- Minimum 8+ years of experience leading conferences, live events, sponsorship sales, business development, executive programming, or media events.
- Demonstrated success growing event businesses through sponsorships, ticket sales, partnerships, and new product development.
- Proven ability to build and monetize premium B2B conferences and executive experiences.
- Experience recruiting high-profile speakers, moderators, and industry leaders.
- Strong understanding of the global sports industry and its executive ecosystem.
