Protect
Proofpoint wanted to take their C-level Protect event based in New York and grow it into a series of events in North America and EMEA for both user-level and C-level events. Kicking off with a strategy workshop focused on who, why and what, EMP helped Proofpoint create the Protect series that included unique, two-day events in New York, London, Austin, and Chicago.
Pivoting from a free, invite-only event in a single city to a paid series of events for the Proofpoint ecosystem required a comprehensive strategy that included experience design, attendee acquisition, sponsorships, messaging, content, complete program management and production.
Each event had its own vibe specific to the city. The results were spectacular, exceeding Proofpoint’s expectations and attendance goals in every city.
