Company Name: Revv
Location: United States (Remote)
Type: Full Time
Job Description:
We are looking to hire an experienced, hands-on Senior Events Manager to help build and scale a world-class event marketing function. This role owns the strategy, execution, promotion, and measurement of both in-person and virtual events, with a clear focus on driving pipeline and revenue.
This role partners closely with Sales, Marketing, and Customer teams to deliver high-impact events that support brand, demand generation, customer growth, and ABM initiatives.
What You’ll Do
- Strategy & Planning
- Own the annual events strategy and roadmap, including where and how Revv shows up across third-party, hosted, virtual, and ABM events
- Define clear objectives for each event (brand, pipeline, expansion, customer) and make prioritization and tradeoff decisions
- Evaluate event ROI and make recommendations to scale, optimize, or sunset programs based on performance
- Test and launch new event formats, experiential concepts, and audience engagement strategies
- Revenue & Sales Alignment
- Own event-sourced and event-influenced pipeline in partnership with Sales
- Build field event and ABM plans aligned to ICPs, regional pipeline gaps, and strategic accounts
- Partner with Enterprise team and Sales Ops on:
- Invitation strategy and account targeting
- Lead capture, attribution, and routing
- Post-event follow-up SLAs and reporting
- Enable sales teams with clear event playbooks (pre-event outreach, onsite engagement, post-event follow-up)
- Execution & Project Management
- Plan, strategize, and project manage all aspects of event execution from start to finish, including:
- Budget ownership and forecasting
- Vendor and contract management
- Pre-event field enablement
- Cross-functional collaboration
- Onsite event support and logistics
- Sponsor benefit management and fulfillment
- Detailed pre- and post-event promotion and follow-up plans
- Manage all day-of logistics, onsite execution, and employee participation
- Marketing, Messaging & Promotion
- Partner with the Marketing team to deliver an integrated events strategy across in-person and virtual programs
- Collaborate with PMM teams to define event messaging and positioning, including:
- Event one-pagers and collateral
- Booth graphics and show guides/programs
- Booth inserts and giveaways
- Pre- and post-event email and social campaigns
- Build and execute event campaigns to drive attendance and conversion.
- Measurement & Optimization
- Establish, track, and analyze event performance and engagement metrics, including pipeline and revenue impact
- Report on event outcomes and insights to leadership
- Leadership & Ownership
- Act as the internal subject-matter expert for all things events
- Lead and manage external agencies, contractors, production vendors, and freelancers
- Influence internal stakeholders, executives, and speakers to deliver polished, on-message event experiences
- Set standards, best practices, and scalable processes for Revv’s event program as it grows
What We’re Looking For
- 5+ years of experience leading event marketing in a B2B SaaS environment, including a mix of third-party tradeshows, owned in-person events, and virtual programs
- Proven ability to develop and own an event strategy that balances brand, customer value, and revenue impact, with clear prioritization and ROI evaluation
- Strong revenue and impact mindset, with a track record of driving pipeline through events in close partnership with Sales and Marketing
- High bias toward action and ownership, with the ability to move from strategy to execution quickly and effectively in a fast-paced environment
- Exceptional cross-functional communication and influence skills, able to partner with and align stakeholders across Sales, Marketing, Customer Success, Partnerships, and leadership
- Excellent project management capabilities, with experience managing complex, multi-track event programs, budgets, vendors, and timelines simultaneously
- Strong analytical and problem-solving skills, including the ability to define success metrics, analyze performance and pipeline impact, and make data-driven recommendations
- Experience operating in a high-growth startup or scaling SaaS environment, comfortable building processes while executing at a high level
