Company Name: Snyk
Location: San Francisco, CA
Type: Full Time
Salary: $115,000-$125,000
Job Description:
Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.
Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company – we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.
It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.
What You’ll Do
- Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
- Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
- Own End-to-End Execution: Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an “on-time, on-strategy, on-budget” mentality.
- Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies.
- Scale with “Event in a Box”: Own the localization and deployment of the Snyk “event in a box” framework, enabling field teams to execute high-quality, independent activations at scale.
- Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
- Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence.
What You Bring
- B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry.
- Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows.
- Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot.
- Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat.
- Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels.
- Willingness to Travel: Ability to travel up to 30% within the region to ensure on-site success.
