Company Name: Ashurst Perkins Coie
Location: New York, NY
Type: Full Time
Salary: $160,640 to $253,980
Job Description:
The Senior Manager, Marketing Events leads the strategy, prioritization, and execution of the firm’s U.S. events portfolio as a core component of business development and client engagement. This role is responsible for ensuring that events are aligned to firm, practice, and industry priorities; deliver measurable impact; and are executed with operational excellence.
This individual serves as a strategic partner to firm leadership, partners, business development strategists, and other stakeholders. They are responsible for guiding event strategy from concept through post-event follow-up and ROI analysis. The role also leads the continued evolution of the U.S. events model, including intake, go/no-go decisioning, and performance measurement.
Essential Functions
These essential functions are primary job duties that incumbents must be able to perform unassisted or with some reasonable accommodation.
Event Strategy & Portfolio Management
- Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
- Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
- Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
Business Development Integration & ROI
- Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
- Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
- Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
Operational Excellence & Process Leadership
- Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
- Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
- Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
Team Leadership & Stakeholder Management
- Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.
- Serve as a trusted advisor to partners and senior stakeholders, providing guidance on event strategy, positioning, and execution.
- Foster strong cross-functional collaboration across Marketing, Business Development, and firm leadership.
Vendor & Financial Management
- Oversee vendor selection, contract negotiation, and performance management to ensure quality, value, and risk mitigation.
- Manage event budgets with a focus on ROI, cost discipline, and strategic investment.
Execution Oversight
- Ensure seamless execution of high-profile, client-facing events, including in-person, hybrid, and virtual formats.
- Provide or oversee onsite support as required.
Specific Skills Required
- Deep expertise in event strategy, planning, and execution within a professional services environment.
- Demonstrated ability to connect events to business development outcomes and measurable ROI.
- Strong analytical capabilities, with experience leveraging Salesforce and event platforms to drive insights.
- Proven leadership experience, including team development and stakeholder influence at senior levels.
- Exceptional project management and prioritization skills in a fast-paced, matrixed environment.
- Strong financial acumen, including budget management and vendor negotiation.
- Excellent communication and executive presence.
Education, Licenses, Certifications, And Experience
- 10+ years of experience in event strategy and management, with increasing leadership responsibility.
- Legal environment experience strongly preferred.
- CMP or similar certification a plus.
