Company Name: Comcast
Location: Reading, NY
Type: Full Time
Job Description:
This Sr. Marketing Events Specialist leads end-to-end execution of regional Xfinity Van events, acting as the on-site decision maker who drives customer engagement, supports sales outcomes, and guides field reps. It requires extensive travel, flexible scheduling, and full ownership of a Sprinter van—including maintenance, organization, and technology readiness. When not in the field, this role collaborates with cross-functional teams to plan activation strategies, build routes and calendars, and propose new event opportunities. Success includes delivering timely event recaps, tracking KPIs, and identifying insights to continuously improve execution. Ideal candidates are strong communicators, highly organized, quick problem-solvers, and who thrive in fast-paced environments. Responsible for assisting Sales and Marketing management utilizing communications and advertising materials to effectively present the Company’s products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Care and Field Operations Departments. Provides daily status of projects, deadlines and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.
Job Description Core Responsibilities
- Researches, writes and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee.
- Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area.
- Acts as a point of contact for questions on department communications materials.
- Provides leadership and oversight to lower-level Marketing Specialists.
- Gathers materials of competitive companies in the field.
- Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
- Helps to create reporting to measure success of Marketing programs.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees At All Levels Are Expected To
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team – make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what’s right for each other, our customers, investors and our communities.
Disclaimer
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Education
- Bachelor’s Degree
- While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
- 5-7 Years
