Company Name: Verkada
Location: Salt Lake City, UT
Type: Full Time
Salary: $160,000—$200,000
Job Description:
We’re looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events—ranging from major industry tradeshows to regional conferences and sponsorship activations—and ensure Verkada shows up with a consistent, compelling, and results-driven presence.
As a core member of the Marketing organization, you’ll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence.
What You’ll Do
Tradeshow Strategy & Planning
- Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
- Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
- Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.
Event Execution & Logistics
- Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
- Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
- Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
- Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.
Pre-, During-, And Post-Show Programs
- Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
- Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
- Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.
Measurement & Reporting
- Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI.
- Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights.
What You Bring
- 7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS.
- Proven success managing multiple concurrent events and competing deadlines.
- Strong project management skills with experience owning budgets, timelines, and cross-functional coordination.
- Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues.
- Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms.
- Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation.
- Comfortable traveling up to 40% (incl. occasional weekends/extended stays).
- Bachelor’s degree or equivalent experience.
Verkada Is An Equal Opportunity Employer. As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
