Successful event strategies align with business objectives, have clearly defined goals, and create compelling engagement. EMP can help you create an event marketing strategy that reaches your target audiences how and where you need to meet them. Whether your event strategy needs a refresh or a reboot for today’s reality, EMP’s proven process will help you understand your audiences’ needs and how to best connect with them.
Strategy & Creative
EMP’s portfolio planning process is designed to help you maximize your marketing spend by objectively identifying and prioritizing the key events that align with your goals and target audiences.
We can help you develop an overall event marketing strategy that includes proprietary (1P), third-party (3P) and partner events or focus on a single segment. Our process eliminates subjectivity and takes the guesswork out of which events have the greatest reach and ability to drive ROI for your organization.
Creating a bond between you and your customers and prospects is more impactful when they are involved in the experience and not simply observing. An immersive, interactive experience with your brand increases excitement, builds engagement, and strengthens relationships.
We develop engagements that create lasting memories AND drive sales, while sharing the benefits of your brand, products, and services. From a conference trade show floor, to impressive activations at SXSW, to a cross country roadshow, we are your resource to develop the strategy, the creative, and the execution to ultimately bring it all to life.
EMP is a creative partner who will ideate with you to design meaningful experiences that align with your objectives and brand — and drive audiences to action. From large-scale creative direction and audience journey maps to the smallest of touches, we know how to connect.
Clients large and small depend on EMP to provide the strategic imagination and creative vision they need to take their events to the next level. And we do it while being flexible, agile, and easy to work with.
Content is a foundational component of every online and in-person event. How that content is shared, from speaker selection to what’s on your website, should all be approached strategically, and EMP has a team ready to partner with you to develop and execute a meaningful content strategy.
Data consistently shows that content is the top factor that drives decisions to attend events. EMP will help you develop a thoughtful, cohesive content strategy that:
- Perfectly aligns your content with overall event objectives.
- Creates rich, personalized, and meaningful content journeys for every attendee.
- Weaves a clear, unified narrative and red thread through all of the sessions, activities, and experiences at your event.
Many client projects begin with a strategy workshop where primary stakeholders convene to clarify objectives and identify key areas of alignment with business objectives. These workshops unify and align the team—and guide the process of turning your vision into a flawlessly executed event. We provide executive-level support, counsel, and coaching to the whole team from start to finish, so every element comes together seamlessly.
More than a decade ago, EMP created the Strategic Operating Model for Events (SOME) to establish a governance framework for large events that drives progress while providing a structured process for executive input and direction from Executive Sponsors and a Steering Committee. This framework, when paired with coordinated workstreams, is where the magic happens.
Talk to EMP about how this model can help streamline the complicated — and sometimes messy – business of creating successful events.
Deeper understanding drives business intelligence that’s actionable. We believe in using data to drive decisions and that the most effective event marketing programs capture metrics to demonstrate their value within your marketing mix.
EMP can help you develop a process to establish benchmarks, drive insights and fuel future success.