Company Name: Salesforce
Location: New York, NY (Hybrid)
Type: Full Time
Salary: $143,400 – $216,900
Job Description:
We are seeking a strategic, commercially minded leader to drive GTM activation and field readiness for Salesforce’s flagship moments, including Dreamforce. This role goes beyond enablement execution – it sits at the intersection of product, marketing, and sales. You will design and scale activation strategies that translate product innovation into field action, pipeline generation, and measurable revenue impact. As a key partner to Sales, Product Marketing, and Field Leadership, you will ensure our strategic events are not just moments in time, but catalysts for sustained GTM performance.
Responsibilities
- Architect end-to-end GTM activation strategies for major event-driven product launch moments (e.g., Dreamforce), aligned to pipeline, ACV, and revenue goals.
- Define required field behavior changes and design scalable readiness programs that drive adoption of product positioning and selling motions.
- Partner with Product Marketing to translate innovation into actionable field narratives, talk tracks, and enablement assets.
- Develop role-based activation strategies to convert event engagement into pipeline.
- Design and deliver scalable field readiness programs tied to global strategic events.
- Lead onboarding and continuous learning programs aligned to event-driven launches (e.g., ACT courses).
- Implement structured post-event follow-up frameworks to drive opportunity creation and progression.
- Define KPIs linking activation efforts to pipeline influence, conversion, and velocity.
- Build measurement frameworks to assess effectiveness and inform strategy.
- Continuously refine activation strategies based on performance data and field feedback.
- Act as a strategic connector across Sales, Product Marketing, Field Marketing, Demand Gen, and regional leadership.
- Lead complex, multi-stakeholder initiatives with executive visibility.
- Field-test programs with regional leaders and incorporate voice-of-the-field insights.
- Own the GTM activation strategy for Salesforce’s largest global events, ensuring alignment between corporate messaging, product priorities, and field execution.
Qualifications
- 7+ years of experience in GTM strategy, sales enablement, field marketing, or revenue programs in B2B SaaS.
- Strong understanding of enterprise sales motions and how product launches translate into pipeline and revenue.
- Proven ability to influence senior stakeholders across Sales, Product Marketing, and Marketing.
- Experience designing scalable activation or enablement frameworks tied to measurable business outcomes.
- Data-driven mindset with the ability to translate insights into action.
- Comfort operating in fast-paced, high-visibility environments.
Preferred Qualifications
- Experience supporting large-scale product launches or flagship events.
- Experience building and scaling sales enablement or GTM activation programs.
- Familiarity with applying AI/automation to scale enablement or GTM workflows.
- Experience presenting to executive audiences.
- Strong executive communication and storytelling skills.
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
