Senior Events Manager - Revv

Company Name: Revv
Location: United States (Remote)
Type: Full Time

We are looking to hire an experienced, hands-on Senior Events Manager to help build and scale a world-class event marketing function. This role owns the strategy, execution, promotion, and measurement of both in-person and virtual events, with a clear focus on driving pipeline and revenue.

This role partners closely with Sales, Marketing, and Customer teams to deliver high-impact events that support brand, demand generation, customer growth, and ABM initiatives.

What You’ll Do

• Strategy & Planning
  • Own the annual events strategy and roadmap, including where and how Revv shows up across third-party, hosted, virtual, and ABM events
  • Define clear objectives for each event (brand, pipeline, expansion, customer) and make prioritization and tradeoff decisions
  • Evaluate event ROI and make recommendations to scale, optimize, or sunset programs based on performance
  • Test and launch new event formats, experiential concepts, and audience engagement strategies
• Revenue & Sales Alignment
  • Own event-sourced and event-influenced pipeline in partnership with Sales
  • Build field event and ABM plans aligned to ICPs, regional pipeline gaps, and strategic accounts
  • Partner with Enterprise team and Sales Ops on:
    • Invitation strategy and account targeting
    • Lead capture, attribution, and routing
    • Post-event follow-up SLAs and reporting
    • Enable sales teams with clear event playbooks (pre-event outreach, onsite engagement, post-event follow-up)
• Execution & Project Management
  • Plan, strategize, and project manage all aspects of event execution from start to finish, including:
    • Budget ownership and forecasting
    • Vendor and contract management
    • Pre-event field enablement
    • Cross-functional collaboration
    • Onsite event support and logistics
    • Sponsor benefit management and fulfillment
    • Detailed pre- and post-event promotion and follow-up plans
    • Manage all day-of logistics, onsite execution, and employee participation
• Marketing, Messaging & Promotion
  • Partner with the Marketing team to deliver an integrated events strategy across in-person and virtual programs
  • Collaborate with PMM teams to define event messaging and positioning, including:
    • Event one-pagers and collateral
    • Booth graphics and show guides/programs
    • Booth inserts and giveaways
    • Pre- and post-event email and social campaigns
  • Build and execute event campaigns to drive attendance and conversion.
• Measurement & Optimization
  • Establish, track, and analyze event performance and engagement metrics, including pipeline and revenue impact
  • Report on event outcomes and insights to leadership
• Leadership & Ownership
  • Act as the internal subject-matter expert for all things events
  • Lead and manage external agencies, contractors, production vendors, and freelancers
  • Influence internal stakeholders, executives, and speakers to deliver polished, on-message event experiences
  • Set standards, best practices, and scalable processes for Revv’s event program as it grows

What We’re Looking For

• 5+ years of experience leading event marketing in a B2B SaaS environment, including a mix of third-party tradeshows, owned in-person events, and virtual programs
• Proven ability to develop and own an event strategy that balances brand, customer value, and revenue impact, with clear prioritization and ROI evaluation
• Strong revenue and impact mindset, with a track record of driving pipeline through events in close partnership with Sales and Marketing
• High bias toward action and ownership, with the ability to move from strategy to execution quickly and effectively in a fast-paced environment
• Exceptional cross-functional communication and influence skills, able to partner with and align stakeholders across Sales, Marketing, Customer Success, Partnerships, and leadership
• Excellent project management capabilities, with experience managing complex, multi-track event programs, budgets, vendors, and timelines simultaneously
• Strong analytical and problem-solving skills, including the ability to define success metrics, analyze performance and pipeline impact, and make data-driven recommendations
• Experience operating in a high-growth startup or scaling SaaS environment, comfortable building processes while executing at a high level